Performance-based marketing pays for results instead of promises. On Onlure a brand pays creators a fixed content fee, then pays only for what the content does: a verified walk-in in store, a sale on its Shopify, WooCommerce or other online store, a purchase in its app, or views on the live post. Creators earn a commission on the sales their links bring in, on top of their walk-in pay. Every result is counted by Onlure, priced before the campaign starts and drawn from a reserve the brand sets, so no campaign runs up an open-ended bill.
Every rate is the one the product bills with, shown in Step 3 of the campaign builder before anyone pays. Walk-in pay stops at C$80 and view pay at C$50 per required post; a sales commission has no per-post cap.
A creator's link is the same wherever the customer ends up. Onlure counts what happens next on the surface where it happens, and each surface says what it reports today.
The customer who was sent by the creator comes into the store and is counted at the location. C$6 to the brand, C$3 of it to the creator; C$3 when a flyer or static ad sent them. A connected register attaches the purchase.
Walk-in verification is live for beta brands and Shopify stores; other brands set it up on a demo. Registers: Square today, Shopify POS and Clover coming.
Book a demo →Connect the store, choose "Sell online" in the builder, and each creator gets a trackable link that credits completed checkouts to them. The brand sets a commission per attributed order; a click or an abandoned cart earns nothing, and a refund adjusts the attributed revenue and the commission on it.
Connected from the Integrations page: Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe. Only the store's own order record counts.
How online stores work →An app on RevenueCat reports the first purchases and trial-to-paid conversions a creator's link drove, and support-initiated refunds reverse them. Ordinary renewals are recorded, not commissioned. The brand sets the commission the same way it does for a store.
Purchases and trial conversions report today; install measurement is a separate setup, scoped on a demo.
How apps work →Performance-based marketing is paying for a result, a visit, a sale or an action, rather than for reach or for the work alone. A flat fee pays for content whatever it does; a pure commission pays only on sales, which most creators decline and which cannot see a store visit at all.
Onlure runs a hybrid: the creator's content fee is fixed and paid in two steps, and the performance pay on top follows the results Onlure counts. The brand knows every rate before publishing, and the creator knows the floor and the ceiling before applying.
Performance-based marketing on Onlure pays for three results: a verified walk-in (C$6 to the brand, C$3 of it to the creator), an attributed online sale (the commission you set), and views on the live post (C$2 per 1,000). The creator's content fee is fixed and paid 70% at accept and 30% at video approval; everything else draws from the campaign's performance reserve, within the ceilings each listing shows (walk-in pay up to C$80 and view pay up to C$50 per required post). No result, no performance charge.
Yes: a brand with a connected online store or app sets a commission, and the creator earns it on every completed checkout or in-app purchase their Onlure link brings in, on top of their content fee and their C$3 per verified walk-in. Stores on Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe connect from the Integrations page; apps report through RevenueCat. Each creator's trackable link counts clicks and online sales, never store visits; the walk-in is counted in the store. A click, a cart or an abandoned checkout earns nothing, and when the store reports a refund the attributed revenue and the commission on it are adjusted.
70% of the content fee when the brand accepts them, 30% when the brand approves the video (or automatically 72 hours after delivery), C$3 for every verified walk-in they send, view pay of C$2 per 1,000 views on the live post, and a commission on online sales when the brand sets one. The content fee is guaranteed; performance pay has ceilings: walk-in pay up to C$80 and view pay up to C$50 per required post, all within the campaign's reserve, and every listing shows its own earnings range before a creator applies. Marketplace campaigns pay the fixed public rate for the creator's tier; a direct booking from a profile pays the rate the creator set there.
Choose "Sell online" in the campaign builder and set the commission as a percentage of each attributed order; the listing shows it to creators on a line of its own. The content fee stays up front: a fixed public rate by tier, 70% at accept and 30% at video approval, inside your budget. Commission is paid from the campaign's performance reserve as orders come in, so the reserve is its ceiling, and you can top up a running campaign to raise it.
A completed checkout that a creator's Onlure link brought to your connected store qualifies; a click, a cart or an abandoned checkout earns nothing. When the store reports a refund, the attributed revenue and the commission on it are adjusted. Only the store's own order record counts, never a screenshot, and ordinary renewals in an app are recorded but not commissioned.
Performance pay stops and the content fee does not change. A creator's walk-in pay stops at C$80 per required post and view pay at C$50, and all performance pay stops when the campaign's reserve is spent; a sales commission has no per-post cap, so the reserve is its only ceiling. Each listing shows the creator's range before they apply, and a brand can top up a running campaign to raise the reserve.
A walk-in is verified at the location and credited to the creator, flyer or ad that sent the customer; how the verification works is proprietary, and a demo shows it live. An online sale counts only when the connected store's own order record reports a completed checkout, and a refund adjusts it. Views are read from the creator's connected account on the approved live post. Nothing is modelled, sampled or self-reported.
Compare the all-in cost per verified walk-in with the cost per customer your other channels report, and check what each one counts. On Onlure, divide everything the campaign cost (content fees, walk-in charges and view pay) by its verified walk-ins: World Soccer Party came to about C$11.80 per walk-in and Simi African Foods to about C$13.50. Ad platforms report a cost per click or a modelled store visit, so put a walk-in beside a counted purchase or a counted visit, never beside a click.
| Model | What the brand pays for | Where it breaks |
|---|---|---|
| Flat fee | The content, whatever it does | No link between the fee and a single customer |
| Commission only | Online sales a link brings in | Most creators decline it, and it cannot see a store visit |
| Onlure hybrid | A fixed content fee, then C$6 per verified walk-in, a commission you set on online sales, and C$2 per 1,000 views | Performance pay stops at the reserve and the per-post ceilings, which the listing shows |
C$1,000 across 5 creators. Step 3 of the builder shows your own split and your exact total before you pay.
70% when you accept a creator, 30% when you approve the video
Pays walk-ins, views and any sales commission as they happen
Creators keep 100% of what you pay them, on every plan
Per required post; view pay stops at its own ceiling
No verified walk-in, no walk-in charge. The content fees and view pay on the live posts still apply, because the content was made and published.
Seven creators on a C$1,000 budget for World Cup watch parties and a ticketed yacht night; about C$11.80 all-in per walk-in.
Read the case study →Two creators and the market's own flyers on C$500; weekend sales tripled; about C$13.50 all-in per walk-in.
Read the case study →Performance-based marketing on Onlure pays for three results: a verified walk-in (C$6 to the brand, C$3 of it to the creator), an attributed online sale (the commission you set), and views on the live post (C$2 per 1,000). The creator's content fee is fixed and paid 70% at accept and 30% at video approval; everything else draws from the campaign's performance reserve, within the ceilings each listing shows (walk-in pay up to C$80 and view pay up to C$50 per required post). No result, no performance charge.
Open the campaign builder →Your campaign budget pays for two things: the creators' content fees (a fixed public rate by tier, 70% when you accept them and 30% when you approve the video) and a performance reserve that pays C$6 per verified walk-in from a creator, C$3 from a flyer or static ad, view pay on the live posts, and any sales commission you set. Onlure takes no commission on creator fees: creators keep 100% of what you pay them. Step 3 of the builder shows your exact split and total before you pay, and no verified walk-in means no walk-in charge. Plus membership is separate.
See pricing →70% of the content fee when the brand accepts them, 30% when the brand approves the video (or automatically 72 hours after delivery), C$3 for every verified walk-in they send, view pay of C$2 per 1,000 views on the live post, and a commission on online sales when the brand sets one. The content fee is guaranteed; performance pay has ceilings: walk-in pay up to C$80 and view pay up to C$50 per required post, all within the campaign's reserve, and every listing shows its own earnings range before a creator applies. Marketplace campaigns pay the fixed public rate for the creator's tier; a direct booking from a profile pays the rate the creator set there.
Choose "Sell online" in the campaign builder and set the commission as a percentage of each attributed order; the listing shows it to creators on a line of its own. The content fee stays up front: a fixed public rate by tier, 70% at accept and 30% at video approval, inside your budget. Commission is paid from the campaign's performance reserve as orders come in, so the reserve is its ceiling, and you can top up a running campaign to raise it.
Open the campaign builder →Onlure works for online stores on Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe: connect yours, choose "Sell online" in the builder, and each creator's link attributes completed checkouts to that creator; you set the commission. A click or an abandoned checkout earns nothing; when the store reports a refund, the attributed revenue and commission are adjusted. Registers: Square today, with Shopify POS and Clover coming.
Integrations →Onlure works for apps on RevenueCat, for purchases. The app reports first purchases and trial-to-paid conversions a creator's link drove, and support-initiated refunds reverse them; ordinary renewals are recorded, not commissioned. Install measurement is a separate setup, scoped on a demo.
Book a demo →A completed checkout that a creator's Onlure link brought to your connected store qualifies; a click, a cart or an abandoned checkout earns nothing. When the store reports a refund, the attributed revenue and the commission on it are adjusted. Only the store's own order record counts, never a screenshot, and ordinary renewals in an app are recorded but not commissioned.
Integrations →Performance pay stops and the content fee does not change. A creator's walk-in pay stops at C$80 per required post and view pay at C$50, and all performance pay stops when the campaign's reserve is spent; a sales commission has no per-post cap, so the reserve is its only ceiling. Each listing shows the creator's range before they apply, and a brand can top up a running campaign to raise the reserve.
No verified walk-in, no walk-in charge. The creators’ content fees and view pay on the live posts still apply, because the content was made and published. There is no guarantee of a number of visits, sales or return.
Onlure takes 0% of a creator's content fee: creators keep 100% of what you pay them. Your campaign budget covers the content fees and a performance reserve that pays for verified walk-ins, views and any sales commission you set, and Step 3 of the builder shows your exact total before you pay.
Every answer on this page is also on the FAQ, with a link per question.
A 30-minute walkthrough with the founder, on a real campaign, with the numbers from this page.