Case study · African food market · Toronto
Simi African Foods tripled its weekend sales with one creator drop
Toronto food creators shared Simi's "Taste" drop. Shoppers saved the offer to their phones, earned cash back when they came in, and the market sold out its weekend.
- Weekend sales from one drop
- 3×
- The weekend of the drop
- Sold out
- Creator drop
- 1
- Challenge
- Simi's dishes won people over once they tasted them, but Simi had no way to tell which post brought a shopper through the door.
- What they did
- Simi ran a "Taste" drop. Toronto food creators posted the dishes, followers saved the offer from a creator's link, and every shopper who came in with it earned cash back.
- Result
- Weekend sales tripled, the weekend sold out, and Simi could tie sales to the posts behind them.
The challenge
Good food, no way to see what worked
Simi African Foods is an African food market in Toronto. Before the drop, it had no way to connect a post to a sale, so every promotion was a guess.
What they did
A "Taste" drop, shared by Toronto food creators
Simi built a drop around its dishes and called it "Taste". Toronto food creators posted the food, and each creator's link opened Simi's offer.
Followers saved the offer as a pass in Apple Wallet or Google Wallet and brought it to the market. Nobody needed an app or a code.
Cash back
Every shopper who came in earned cash back
Shoppers who came in with a creator's pass earned cash back in their Onlure balance on the visit. That gave followers a reason to come that weekend instead of someday, and each visit went to the creator whose post brought them.
The result
A sold-out weekend at three times the sales
The weekend of the drop sold out, at three times Simi's usual weekend sales. People walked in asking for the exact dishes they'd seen on Instagram, and Simi could see which posts had sent them.
“Our 'Taste' drop with Onlure creators sold out the weekend. People walked into the market asking for the exact dishes they'd seen on Instagram, and we could finally tie a single post to a real sale instead of guessing. It's the first marketing that's actually paid for itself.”
Simi African FoodsAfrican food market · TorontoTakeaways
What another brand can take from it
- Lead with the food. People came in asking for dishes by name, because the posts showed the dishes.
- Give people a reason to come now. Cash back on the visit turned a saved post into a trip to the market that weekend.
- Count every visit. Each shopper's visit went to the creator who sent them, so Simi knew which posts paid for themselves.
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