Onlure Blog
Insights on the creator economy, business growth, and platform updates
How Our Creators Are Verified
Our multi-step verification process ensures you book reliable, authentic creators every time. Here's how we vet every creator on the platform.
Recent Posts
Introducing Onlure: A New Way for Businesses to Reach Customers
Launch announcement explaining the three-sided marketplace concept and how Onlure connects businesses, creators, and consumers.
From Likes to Leads: The Rise of Performance-Driven Influencer Marketing
The shift from vanity metrics to performance-based creator partnerships—and how Canadian businesses are leading the way with pay-for-results models.
The Cookie Crumbles: Adapting with Trackable Links and Cookie-Free Analytics
Third-party cookies are dead. Here's how trackable links and first-party data are revolutionizing attribution for local businesses in a privacy-first world.
Meet Your Match: How AI is Transforming Influencer Marketing in 2025
AI-powered creator matchmaking is turning influencer marketing from art into science—with Canadian startups leading the charge.
Why Toronto Small Businesses Need Better Marketing Tools
The gap between big chains and local businesses, and how creator partnerships level the playing field.
How Creators Can Monetize Their Influence Fairly
Traditional affiliate marketing vs. Onlure transparent coin system—why fairness matters in the creator economy.
Toronto's Creator Economy is Just Getting Started: Why We're Launching Here First
Why Toronto is the perfect city to launch Onlure, and how we're building a vibrant creator economy in neighborhoods like Queen West, Kensington Market, and Yorkville.
Building Viral Loops: How Every Redemption Creates a New Influencer
The mechanics behind Onlure's viral growth: how we turn consumers into influencers with 2-level attribution, scarcity design, and Partiful-inspired invite systems.
The Micro-Influencer Advantage: Why 5K Followers Can Outperform 500K
Why local micro-creators with engaged audiences drive more real customers than celebrity influencers—and how Onlure rewards performance over follower count.
Beyond Likes and Followers: The Metrics That Actually Matter for Local Businesses
Vanity metrics don't pay rent. Learn the 3 metrics every small business should track, and how to calculate true ROI from creator marketing.
Trackable Links Are Here: How Onlure Uses Offline Attribution to Track Real Customers
From digital innovation to marketing superpower—how trackable links connect online creator shares to offline store visits with privacy-friendly attribution.
The Attribution Problem: Why Creator Marketing Fails Without Data
The $800B creator economy runs on trust, not data. Discover why brands waste ad spend, and how AI-powered attribution solves the transparency problem.
Stay Updated
More insights coming soon! Follow us on social media or check back regularly for updates on the creator economy and platform news.