Questions about walk-ins, campaigns and pay.

Onlure is attribution infrastructure for local brands and agencies, based in Toronto. It connects the campaigns you run, with creators, flyers, static ads, Meta or Google ads, your online store or your app, to verified in-store visits, purchases and in-app conversions, and credits each one to the campaign that sent it. It also runs a channel of 2,000+ creators across the Greater Toronto Area, so a campaign can be launched and measured end to end. Walk-in verification runs for beta brands and Shopify stores today; other brands set it up on a demo.

Offline attribution is knowing which marketing brought a customer into a physical store. Ad platforms count views and clicks; the trail goes cold at the door. Onlure counts the visit at the location and credits it to the creator, flyer or ad that sent the person.

Each walk-in is verified at the location and credited to the creator, flyer or ad that sent the customer; a purchase counts only when it appears in your own records. Nothing is modelled, sampled or surveyed. How the verification works is proprietary; book a demo to see it live.

Onlure runs in Toronto and the Greater Toronto Area today. A brand elsewhere in Canada can ask for a capability check on a demo.

Rosy is Onlure's sales assistant on onlure.ca. Tell her what you sell and where, or paste your website, and she pulls up Toronto creators who fit and drafts the campaign with you in the chat, by text or by voice.

World Soccer Party booked 7 creators on a C$1,000 budget and counted 173 walk-ins; Simi African Foods ran creators and flyers on C$500, counted 37 walk-ins and tripled a weekend's sales. Both stories are written up with the cost per walk-in. They are what those campaigns did, not a forecast for yours.

Your campaign budget pays for two things: the creators' content fees (a fixed public rate by tier, 70% when you accept them and 30% when you approve the video) and a performance reserve that pays C$6 per verified walk-in from a creator, C$3 from a flyer or static ad, view pay on the live posts, and any sales commission you set. Onlure takes no commission on creator fees: creators keep 100% of what you pay them. Step 3 of the builder shows your exact split and total before you pay, and no verified walk-in means no walk-in charge. Plus membership is separate.

C$6 when a creator sent the customer, of which C$3 goes to the creator; C$3 when a flyer or static ad did. Both draw from the reserve inside your campaign budget, never from an open-ended bill, and a creator's walk-in pay stops at C$80 per required post. No verified walk-in, no walk-in charge.

Cost per visit (CPV) is campaign spend divided by verified walk-ins. On Onlure the per-walk-in charge is C$6 from a creator and C$3 from print or static ads; content fees and view pay sit on top, so a campaign's blended CPV depends on how many walk-ins the posts drive. The two case studies print their actual numbers.

Plus is C$29 a month with a 7-day free trial. A card is needed to start the trial, and cancelling before it ends costs nothing. Every paid month adds campaign balance that carries forward: C$30 on your eligible first paid month (once per brand and once per card), then C$20 each paid month after. Free accounts can browse creators and run campaigns too.

Onlure takes 0% of a creator's content fee: creators keep 100% of what you pay them. Your campaign budget covers the content fees and a performance reserve that pays for verified walk-ins, views and any sales commission you set, and Step 3 of the builder shows your exact total before you pay.

No verified walk-in, no walk-in charge. The creators’ content fees and view pay on the live posts still apply, because the content was made and published. There is no guarantee of a number of visits, sales or return.

You see the creator's video before it goes live, and you have 72 hours to approve it or ask for changes (up to two rounds). On a campaign, they get 70% of their fee when you accept them and the last 30% when you approve the video, or automatically after 72 hours if you haven't asked for changes. If you're still not satisfied after two rounds, contact support and we'll sort it out, including a refund of the content fee where it's warranted.

Ask Rosy on onlure.ca, or open the campaign builder: it drafts the brief, prices creators by tier, and publishes a listing creators apply to. Most brands have creators in front of them by their third message.

The Marketplace is where brands' campaign listings are open to creators. A listing names the tiers it hires, the content fee per tier and the per-walk-in pay; creators apply, the brand accepts.

Emerging (under 5K weighted followers), Rising (5K to 20K), Established (20K to 100K) and Elite (100K+). Each tier has a fixed public content fee, shown before you publish.

70% of the content fee when the brand accepts them, 30% when the brand approves the video (or automatically 72 hours after delivery), C$3 for every verified walk-in they send, view pay of C$2 per 1,000 views on the live post, and a commission on online sales when the brand sets one. The content fee is guaranteed; performance pay has ceilings: walk-in pay up to C$80 and view pay up to C$50 per required post, all within the campaign's reserve, and every listing shows its own earnings range before a creator applies. Marketplace campaigns pay the fixed public rate for the creator's tier; a direct booking from a profile pays the rate the creator set there.

Onlure works for apps on RevenueCat, for purchases. The app reports first purchases and trial-to-paid conversions a creator's link drove, and support-initiated refunds reverse them; ordinary renewals are recorded, not commissioned. Install measurement is a separate setup, scoped on a demo.

Onlure runs campaigns for events and venues: World Soccer Party used it for World Cup watch parties and a ticketed yacht party, and 7 creators drove 173 verified walk-ins.

Yes, once the campaign is connected: flyers and static ads get Onlure links of their own and are measured per verified walk-in at C$3 each; a Meta or Google ad is measured when it points at an Onlure link; a Square register, an online store (Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe) or an app on RevenueCat reports the purchase from your own records. Walk-in verification is live for beta brands and Shopify stores today; book a demo to set it up for yours.

An agency runs or connects a client's campaigns on Onlure and reads the same ledger: verified visits, purchases and conversions per creator, flyer or ad. Each client's walk-in verification is set up on a demo.

A verified walk-in establishes that a customer sent by a specific creator, flyer or ad came into the store: counted at the location, credited to that source, with the store and the time. It does not establish that the customer would have stayed home otherwise. Incremental lift is a comparison against a control group that saw no campaign, which Onlure does not run; what you get is attributed visits at a known cost each, which you can set beside what the same budget buys on other channels.

Compare the all-in cost per verified walk-in with the cost per customer your other channels report, and check what each one counts. On Onlure, divide everything the campaign cost (content fees, walk-in charges and view pay) by its verified walk-ins: World Soccer Party came to about C$11.80 per walk-in and Simi African Foods to about C$13.50. Ad platforms report a cost per click or a modelled store visit, so put a walk-in beside a counted purchase or a counted visit, never beside a click.

In store: Square today, with Shopify POS and Clover coming; a connected register attaches the purchase to a verified walk-in. Online: stores on Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe are connected on the Integrations page, and a creator's link credits completed checkouts only, with refunds adjusting the attributed revenue. Apps: RevenueCat reports first purchases and trial-to-paid conversions, and installs are a separate setup. Walk-in verification itself is live for beta brands and Shopify stores and is set up for other brands on a demo.

Performance-based marketing on Onlure pays for three results: a verified walk-in (C$6 to the brand, C$3 of it to the creator), an attributed online sale (the commission you set), and views on the live post (C$2 per 1,000). The creator's content fee is fixed and paid 70% at accept and 30% at video approval; everything else draws from the campaign's performance reserve, within the ceilings each listing shows (walk-in pay up to C$80 and view pay up to C$50 per required post). No result, no performance charge.

Onlure works for online stores on Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe: connect yours, choose "Sell online" in the builder, and each creator's link attributes completed checkouts to that creator; you set the commission. A click or an abandoned checkout earns nothing; when the store reports a refund, the attributed revenue and commission are adjusted. Registers: Square today, with Shopify POS and Clover coming.

Influencer marketing pays a creator a fee for content; affiliate marketing pays a commission on the sales a creator's link brings in; a hybrid campaign does both. On Onlure every campaign is a hybrid: the content fee is fixed and paid up front in two steps, and performance pay follows the results, a verified walk-in in store, a commission on attributed online sales, and view pay on the live post. A brand that wants affiliate terms sets a commission and books creators whose content fee fits the budget; a content fee is always part of it, because the creator's work is paid either way.

Choose "Sell online" in the campaign builder and set the commission as a percentage of each attributed order; the listing shows it to creators on a line of its own. The content fee stays up front: a fixed public rate by tier, 70% at accept and 30% at video approval, inside your budget. Commission is paid from the campaign's performance reserve as orders come in, so the reserve is its ceiling, and you can top up a running campaign to raise it.

A completed checkout that a creator's Onlure link brought to your connected store qualifies; a click, a cart or an abandoned checkout earns nothing. When the store reports a refund, the attributed revenue and the commission on it are adjusted. Only the store's own order record counts, never a screenshot, and ordinary renewals in an app are recorded but not commissioned.

Performance pay stops and the content fee does not change. A creator's walk-in pay stops at C$80 per required post and view pay at C$50, and all performance pay stops when the campaign's reserve is spent; a sales commission has no per-post cap, so the reserve is its only ceiling. Each listing shows the creator's range before they apply, and a brand can top up a running campaign to raise the reserve.

The Onlure loyalty network is the customer side of every Onlure campaign: a customer who comes in through a campaign earns Sparks on each verified walk-in, at any store on Onlure, with one balance across all of them. The brand pays nothing extra for it, because the customer's Sparks come out of Onlure's own C$3 share of the C$6 per-walk-in price. Customers join free.

A customer earns C$2 in Sparks for each verified walk-in, once per visit. Onlure pays it out of its own C$3 share of the C$6 per-walk-in price, so the brand's price does not change and the creator's C$3 is untouched. Sparks never expire.

A customer's Sparks balance builds at every Onlure store, whoever ran the campaign that brought them in. For a brand, joining the network means running a campaign: every verified walk-in it pays for also earns the customer Sparks, and a customer who already holds a balance from another store keeps adding to it at yours.

Sparks never expire. The balance builds at every Onlure store, and a customer can cash it out to their bank by Interac e-Transfer once it reaches C$5.

Onlure takes nothing from a creator: you keep 100% of your content fee, on every plan.

No minimum to join or to be booked from your profile. Marketplace listings hire by tier, and a listing may set a follower floor; your tier is shown on your profile and on each listing.

By Interac e-Transfer (C$2 minimum) or Stripe (C$5 minimum), from one balance that holds your content fees, walk-in earnings, view pay, commissions and tips. Content fees arrive 70% at accept and 30% at video approval.

Three ways: they browse profiles and message you, Rosy recommends you from a live search, or you apply to a Marketplace listing. Connect Instagram, TikTok or YouTube so your analytics show.

Yes, free: connect Instagram, TikTok and YouTube and see audience, best times and campaign performance in one dashboard.

C$3 for every verified walk-in you send, on top of your content fee, paid as walk-ins come in. Walk-in pay runs up to C$80 per required post and stops when the campaign's reserve is spent; the listing shows your range before you apply.

Brands pay campaign budgets and Plus by card through Stripe. Creators are paid by Interac e-Transfer or Stripe.

Card processing runs on Stripe (PCI-DSS Level 1); Onlure never stores raw card numbers. Creator payouts use Interac's e-Transfer rails or Stripe.

Cash out from your balance and the transfer goes to your registered email; the C$2 floor keeps small test amounts from clogging the rail.

Book a founder demo, email support@onlure.ca, or ask Rosy to hand you to support inside the chat.