The Onlure loyalty network is the customer side of every Onlure campaign. A customer who comes in on a creator's offer earns C$2 in Sparks on the verified walk-in, and the balance builds at every store on Onlure, whoever ran the campaign. The brand pays nothing extra; Onlure pays the Sparks, and the brand's price per walk-in and the creator's share stay the same. Customers join free, and Sparks never expire. For a brand, joining means running a campaign, with no separate app to buy and no reward rules to set up.
Sparks are earned once for each creator's offer and at most once a day at any one store. Online purchases don't earn Sparks today.
The Onlure loyalty network is the customer side of every Onlure campaign: a customer who comes in on a creator's offer earns Sparks on the verified walk-in, at any store on Onlure, with one balance across all of them. The brand pays nothing extra for it, because the customer's Sparks come out of Onlure's own C$3 share of the C$6 per-walk-in price. Customers join free.
A customer earns C$2 in Sparks on a verified walk-in, once for each creator's offer and at most once a day at any one store. Onlure pays it out of its own C$3 share of the C$6 per-walk-in price, so the brand's price does not change and the creator's C$3 is untouched. Sparks never expire.
A brand joins by running an Onlure campaign: every verified walk-in the campaign pays for also earns that customer C$2 in Sparks. There's no sign-up, app or rule book of its own, and nothing to add to the budget.
A customer's Sparks balance builds at every Onlure store, whoever ran the campaign that brought them in. For a brand, joining the network means running a campaign: every verified walk-in it pays for also earns the customer Sparks, and a customer who already holds a balance from another store keeps adding to it at yours.
A punch card or a loyalty platform of your own rewards customers at one store, and you pay for every reward and often for the app as well. The Onlure network costs a brand nothing on top of its campaign, and a customer's balance builds at every Onlure store instead of one.
What you give up is control. Onlure sets the reward, not the store, and Sparks are earned on verified walk-ins from a creator's offer rather than on every purchase.
Sparks never expire, and the balance builds at every Onlure store. A customer can cash it out to their bank by Interac e-Transfer once it reaches C$5.
A brand sees its verified walk-ins: which creator sent each customer, when, and what they bought when the register is connected. Sparks balances belong to the customers, so a brand doesn't see or manage them.
Onlure runs in Toronto and the Greater Toronto Area today. A brand elsewhere in Canada can ask for a capability check on a demo.
| Option | What the customer gets | What it costs the business |
|---|---|---|
| Punch cards | A free item after a set number of visits, at one store | The free items and the printing, and cards that get lost before they fill up |
| A loyalty platform of your own | Points to spend at one store | Usually a monthly fee, plus getting each customer to download it and sign up |
| Discounts and promo codes | Money off a purchase | The margin on every discounted sale, including customers who would have paid full price |
| Onlure loyalty network | C$2 in Sparks on a verified walk-in from a creator's offer, one balance at every Onlure store | Nothing on top of the campaign; the reward is set by Onlure, not by the store |
Nothing on top of the campaign. Onlure pays the customer's Sparks, so the brand's C$6 per verified walk-in and the creator's C$3 of it are the same with or without them.
No app, no subscription, no reward budget
In Sparks, on a verified walk-in, paid by Onlure
Unchanged; C$3 of it goes to the creator
The balance builds at every Onlure store
Customers see how Sparks work on the customer page
Sparks are earned on verified walk-ins only; online purchases don't earn them today.
Seven creators on a C$1,000 budget for World Cup watch parties and a ticketed yacht night; about C$11.80 all-in per walk-in.
Read the case study →Two creators and the market's own flyers on C$500; weekend sales tripled; about C$13.50 all-in per walk-in.
Read the case study →The Onlure loyalty network is the customer side of every Onlure campaign: a customer who comes in on a creator's offer earns Sparks on the verified walk-in, at any store on Onlure, with one balance across all of them. The brand pays nothing extra for it, because the customer's Sparks come out of Onlure's own C$3 share of the C$6 per-walk-in price. Customers join free.
Sparks for customers →A customer earns C$2 in Sparks on a verified walk-in, once for each creator's offer and at most once a day at any one store. Onlure pays it out of its own C$3 share of the C$6 per-walk-in price, so the brand's price does not change and the creator's C$3 is untouched. Sparks never expire.
What a walk-in costs →A customer's Sparks balance builds at every Onlure store, whoever ran the campaign that brought them in. For a brand, joining the network means running a campaign: every verified walk-in it pays for also earns the customer Sparks, and a customer who already holds a balance from another store keeps adding to it at yours.
Open the campaign builder →Sparks never expire, and the balance builds at every Onlure store. A customer can cash it out to their bank by Interac e-Transfer once it reaches C$5.
Sparks for customers →C$6 when a creator sent the customer, of which C$3 goes to the creator; C$3 when a flyer or static ad did. Both draw from the reserve inside your campaign budget, never from an open-ended bill, and a creator's walk-in pay stops at C$80 per required post. No verified walk-in, no walk-in charge.
Every answer on this page is also on the FAQ, with a link per question.
Every verified walk-in your campaign pays for also earns that customer C$2 in Sparks, at no extra cost to you.