Every campaign,
down to the walk-in.
Ad platforms are good at counting views and clicks. The trail goes cold when someone walks into your store days later, pays at the register, checks out online or installs your app. Onlure picks the trail back up: it connects the campaigns you run, with creators, flyers, static ads, Meta or Google ads, your online store or your app, to verified in-store visits, purchases and in-app conversions, and credits each one to the campaign that sent it. Walk-in verification runs for beta brands and Shopify stores today; any other brand sets it up on a demo.
- Toronto creators
- 2,000+
- brands on the platform
- 50+
- walk-ins for World Soccer Party
- 173
- walk-ins for Simi African Foods
- 37
Walk-in counts are from the published case studies: World Soccer Party and Simi African Foods. They are what those campaigns did, not a forecast.
Impressions tell you who saw it.
We tell you who showed up.
Too many campaigns are still judged on reach, platform-reported numbers and gut feel. Onlure's in-person attribution is deterministic: a store visit counts only when it's verified at the location, and a purchase counts only when it appears in your own records. Nothing is modelled, sampled or surveyed. That gives a brand, or the agency running its campaigns, an auditable line from a post, a flyer or an ad to the person who walked in and what they bought.
Run the campaign your way
Book creators through Onlure, hand out flyers, put up a static ad, point a Meta or Google ad at an Onlure link, or send traffic to your online store or app. A campaign you already run connects once its attribution is set up, which takes a demo.
Every outcome is verified, then credited
An in-store visit is verified at the location. A purchase is read from your own records: a connected Square register, or your store on Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe. An in-app purchase is reported by RevenueCat. Each outcome is credited to the creator, flyer or ad that sent it; a purchase on its own proves it happened, the connected campaign is what ties it to a sender.
Need the campaign run as well? Ask Rosy
Tell Rosy, our sales assistant, what you sell and where. She pulls up Toronto creators who fit from a channel of 2,000+ and drafts the campaign with you, inside the chat. Content fees are fixed public rates by tier, paid 70% when you accept a creator and 30% when you approve the video.
Pay for outcomes, read the ledger
Your campaign budget covers the creators' content fees and a performance reserve. The reserve pays C$6 per verified walk-in a creator sends, C$3 per walk-in from a flyer or static ad, view pay on the live posts, and any sales commission you set; Onlure takes no commission on creator fees. No verified walk-in, no walk-in charge. Your ledger shows which creator, flyer or ad filled the room, so the next dollar goes where the walk-ins came from.
Brands and agencies get the outcome.
Creators get paid.
The creator’s content fee is theirs. We add nothing on top and take nothing off.
For Brands & agencies
Launch a campaign in an afternoon with creators by tier, or connect a campaign you already run, and read every verified visit, purchase and conversion against the channel that drove it.
- ✓Works with what you run: creators, flyers, static ads, Meta or Google ads to an Onlure link, online stores, apps
- ✓Deterministic attribution: a visit verified at the location, a purchase read from your own records
- ✓Fixed content fees by tier, shown before you publish; 70% at accept and 30% at approval
- ✓Rosy in the chat: creators and a draft campaign by your third message
For Creators
Keep 100% of your content fee, and earn C$3 more every time someone you sent walks into the store, within the ceilings each listing shows before you apply. Marketplace campaigns pay the fixed public rate for your tier; a direct booking from your profile pays the rate you set there.
- ✓Commission-free bookings: keep 100% of your content fee
- ✓70% at accept, 30% at approval, or automatically 72 hours after delivery
- ✓C$3 per verified walk-in you send, on top of the fee, up to C$80 per required post
- ✓Direct brand relationships: no agency in the middle, no gatekeeping
The measurement we wished existed.
Deterministic
A visit counts only when it's verified at the location; a purchase only when it appears in your own records. Nothing modelled, estimated or self-reported.
Auditable
Every verified outcome carries the campaign that sent it. Brands and agencies see the line from a post, flyer or ad to the customer, and creators get credit for the people they moved, not the impressions they racked up.
Community-First
Started in Toronto, built for its neighbourhoods. We help small businesses fill the room and creators earn fairly on their own streets.
Fair Economics
Creators keep 100% of their content fee. No platform tax on their rate, no hidden fees, no middleman taking a cut.
“Marketers should know which campaigns bring people through the door and which generate purchases, and stop relying on impressions, clicks and self-reported performance.”
What the partners said.
Two partners, in their words
Brands
“We booked 7 creators on a C$1,000 budget for our World Cup activation, and they drove thousands of fans into our venues. That's the kind of turnout we'd normally spend ten times as much to reach. For the first time we could see exactly which creators filled the room, and book them again.”
Read the World Soccer Party case study →
“Our 'Taste' campaign with Onlure creators sold out the weekend. People walked into the market asking for the exact dishes they'd seen on Instagram, and we could finally tie a single post to a real sale instead of guessing. It's the first marketing that's actually paid for itself.”
Read the Simi African Foods case study →The creators in those campaigns
Creators
Profile →Darina @darynavWorld Soccer Party
Profile →Shanelle @shanellevazWorld Soccer Party
Profile →Taya @tayatadevosyanWorld Soccer Party
Profile →Sharlynn @sharlynn_achaSimi African Foods
Profile →Kennie @kenniectrlSimi African Foods
Stills and names as the case studies show them; every link goes to the creator’s Onlure profile.
“Every local business deserves access to great creators, and every creator deserves to get paid fairly. No middlemen, no gatekeeping.”
Former Instagram engineer. Before Onlure: Meta, Google, Roblox and IBM, building products used by billions.
What you get on Onlure.
| Feature | Onlure |
|---|---|
| What's counted | Verified in-store visits, purchases, in-app conversions |
| How it's counted | A visit verified at the location; a purchase read from your own records; never modelled, sampled or surveyed |
| Campaigns it connects | Onlure creators, flyers, static ads, Meta or Google ads to an Onlure link, online stores, apps |
| What a walk-in costs | C$6 from a creator (C$3 of it to the creator), C$3 from print or static ads |
| Creator commission | 0% of the content fee, on every plan |
| Content fee | Fixed public rate by tier, 70% at accept, 30% at approval |
| Video approval | 72 hours, two revision rounds, then auto-approval |
| Minimum followers | None to join; a listing may set a floor for the tiers it hires |
| How brands pay | Card, through Stripe |
| How creators are paid | Interac e-Transfer or Stripe |
| Registers and stores | Square today, with Shopify POS and Clover coming; Shopify, WooCommerce, BigCommerce, Squarespace, Wix or Stripe |
| Where | Toronto and the GTA |
The full list of questions and answers is on the FAQ; plans are on the pricing page.
See what your campaigns drove after the click.
Book a demo and bring a campaign you already run, or launch one with Toronto creators today. Free to start; Plus is C$29 a month with a 7-day trial.