What is commission-based influencer marketing?
Commission-based influencer marketing pays a creator a percentage of each sale their link or code brings in, on top of or instead of a flat fee. It suits a brand that sells online and wants part of its creator budget tied to orders.
A commission-only deal asks the creator to make the content for free and hope it sells, which is why most experienced creators turn it down. Onlure always pays a fixed content fee as well, and the commission sits on top of it.
Commission only, or a fee plus commission?
A fee plus a commission works better for both sides: the creator is paid for the work whatever happens, and the brand pays the variable part only when orders come in. Every Onlure campaign is built that way, so there is no commission-only option.
Influencer marketing pays a creator a fee for content; affiliate marketing pays a commission on the sales a creator's link brings in; a hybrid campaign does both. On Onlure every campaign is a hybrid: the content fee is fixed and paid up front in two steps, and performance pay follows the results, a verified walk-in in store, a commission on attributed online sales, and view pay on the live post. A brand that wants affiliate terms sets a commission and books creators whose content fee fits the budget; a content fee is always part of it, because the creator's work is paid either way.
How does a brand set the commission?
Choose "Sell online" in the campaign builder and set one commission for every creator, between 1% and 50% of each order; the listing shows it to creators on a line of its own, and it's fixed once the listing is published. The content fee stays up front: a fixed public rate by tier, 70% at accept and 30% at video approval, inside your budget. Commission is paid from each creator's share of the campaign's performance reserve as orders come in, so that share is its ceiling, and the listing shows it before a creator applies.
Which sales earn a commission, and what happens on a refund?
A paid order that a creator's Onlure link brought to your connected store qualifies, credited to the creator whose link was clicked last; a click, a cart or an abandoned checkout earns nothing. On WooCommerce, BigCommerce and Wix, a creator's own discount code credits them too, even without the link. The commission is a percentage of the order total your store reports, on orders in Canadian dollars, and the creator can cash it out once 7 days have passed since the order. A full refund cancels a commission the creator hasn't cashed out; a partial refund leaves it as it was. Only the store's own order record counts, never a screenshot.
When does the creator get paid the commission?
A commission is booked to the creator as soon as the store reports the paid order, and the creator can cash it out once 7 days have passed, which is the refund window. It sits in one balance with their content fees and walk-in pay, paid out by Interac e-Transfer from C$2 or Stripe from C$5.
What happens when a creator's share of the reserve runs out?
Performance pay stops and the content fee does not change. A creator's walk-in pay stops at C$80 per required post and view pay at C$50, and all performance pay stops when that creator's share of the campaign's reserve is spent; a sales commission has no per-post cap, so the reserve is its only ceiling, and a sale past it is recorded but not paid. Each listing shows the creator's range before they apply.
What commission rate should I set?
Set the rate from your margin: the commission, plus any discount the creator's followers get, should still leave you a profit on the order. The builder's examples start at 10% for a product launch, 12% for an always-on program and 15% for a sale week, and any rate from 1% to 50% is allowed.
The rate is the same for every creator on a listing and can't change once it's published, so pick it before you launch. A higher rate makes the listing more attractive to creators; a bigger budget per creator gives each one more room to earn it.
Can a creator earn a commission on in-store sales?
In a store a creator is paid per verified walk-in instead: C$3 of the C$6 the brand pays, whatever the customer buys. A commission applies to paid orders in a connected online store, and a listing has one goal, so a brand that wants both runs one listing for each.