Onlure's campaign builder has three screens: a goal and a budget, then how creators get paid, then the brief and the bill. Publish, and your campaign goes up on the Onlure Marketplace, where local creators apply and you choose who makes the video. Here's that path in order, with a café as the running example.
You can start without an account. Open the campaign builder without signing in and your draft is kept in that browser until you pay, which is when your account is made. If you already have one, log in first; the signed-out checkout won't take an email that already has an account.
In short
- Bring people in pays creators for walk-ins; Sell online pays a commission on website sales.
- One budget and a creator count decide which creator tiers you reach.
- Walk-in and view rates are fixed by Onlure; the per-post caps are Onlure's unless you set your own.
- You pay the budget plus a 3.99% platform fee when you publish, not before.
- Creators apply on the Marketplace. You accept them, approve their video, then approve the live post.
Step 1: What would you like to grow?
There are two goals. Bring people in pays creators for the customers they send to your door, once each walk-in is verified in store. Sell online pays a commission you set on each sale a creator's link drives on your website, between 1% and 50%, and Onlure adds 10% of that commission on top. If people buy from you in person, choose Bring people in; the rest of this guide follows that path.
Counting walk-ins is the hard part of local marketing, because the video and the visit happen in different places. Someone watches a Reel on Monday and comes in on Thursday without clicking anything; Instagram records a view, your till records a sale, and nothing joins the two. Onlure has solved that for local campaigns. Each walk-in is verified in store and credited to the creator who sent the customer, which is how World Soccer Party counted 173 walk-ins from seven creators and Simi African Foods counted 37 from creators and flyers. How the verification works is proprietary. It's live today for beta brands and Shopify stores; if you're neither, book a founder demo and we'll set it up with you.
Three example campaigns follow, one marked as recommended for you; for walk-ins they're Fill a slow day, Grand opening, and New menu or product. Each fills in all three steps, offer and brief included, which beats a blank page on a first campaign. You can edit anything afterwards, or choose Start from scratch.
Set the budget and the number of creators
Name the campaign and check its category, which decides which creators hear about it. Then set your total budget, up to C$10,000, and how many creators you want. The budget is split evenly across creator slots. Onlure keeps C$40 of each slot; the rest becomes the creator's production fee plus a performance reserve that pays for walk-ins and views.
The builder then names the tiers your budget reaches. Emerging, Rising, Established and Elite creators have base rates of C$30, C$60, C$90 and C$120. A tier is in reach when one slot covers its rate plus Onlure's C$40, and your listing aims at the best tier in reach plus the one below it (how tiers work).
Here's an illustrative example. Put C$1,000 across five creators and each slot holds C$200, enough for Elite's C$120 plus C$40, so your brief goes out to a mix of Elite and Established creators. The builder says each earns about C$160 per post, a C$120 production fee plus up to C$40 in performance pay. Spread the same C$1,000 across eight creators and each slot holds C$125, which reaches Rising and Emerging creators at about C$85 each, C$60 of it the production fee. Watch the performance pay figure; it funds walk-in and view pay, and it shrinks to almost nothing when a slot only just clears a tier. If a little more budget would reach the next tier, the builder says how much and raises it with one click.
Step 2: How creators get paid
Most of this screen is fixed by Onlure. On a Bring people in campaign, each verified walk-in costs C$6. C$3 goes to the creator who sent the customer, up to C$80 per post, and the other C$3 goes to Onlure. Views pay too, at C$2 per 1,000 views on the posts creators make for you, up to C$50 per post. Both come out of the performance reserve, so in the C$1,000 example walk-in and view pay together stop at C$40 per creator. Those caps are Onlure's defaults; tick Set my own caps to choose yours, from C$5 to C$1,000 per post, and the reserve still sets the most a creator can earn.
The production fee is the creator's tier rate. You pay 70% of it the moment you accept a creator and the remaining 30% when you approve their video, before it goes live; an Established creator shows as C$63 at accept and C$27 at approval. Since the 70% is committed at accept, the builder tells you to choose who you accept like you're hiring, and it's right.
Last come up to five bonuses of your own, such as C$50 if the Reel reaches 20,000 views. The creator tells you when they've hit one, and your approval pays them right away. Bonuses share the per-creator reserve, and the builder won't let you promise more than it holds; in the C$1,000 example the reserve is C$40 per creator, so that C$50 bonus wouldn't fit. On a first campaign we'd skip bonuses and let walk-in pay reward the creators who send people.
Step 3: The brief, then publish
If you picked an example, this screen is already filled in. The offer for the creators' followers gets 120 characters, and it should be worth the trip during the hours you want to fill. The builder's café example, a free pastry with any drink from Tuesday to Thursday, works because a creator can say it in one breath and your staff can honour it without a meeting.
Under What to post, choose a Reel, a post or a video, up to 10 posts in total per creator, and how soon they post once accepted (3, 5, 7 or 14 days). Creators need one of your chosen platforms (Instagram, TikTok, YouTube or Facebook) connected to apply, so you see verified numbers for the account that will post.
The pitch creators see, up to 280 characters, sits on your listing before anyone applies, so write it for them. The full brief goes only to creators you accept. Pick an angle (for a café, Taste test, Day in the life or Behind the counter) and the builder rewrites the brief around it, or write your own in up to 4,000 characters with help from our brief guide. Include a line asking creators to disclose the partnership. The Competition Bureau tells influencers to disclose payment and free products prominently, and Ad Standards updated its disclosure guidelines in 2025.
The Who it's for row sets the distance from your store (5, 10 or 25 km, or anywhere) and an optional follower minimum. Creators see your tier mix, but any tier can apply and you choose who you accept. Applications close after 3, 5, 7 or 14 days, and the campaign runs one to four weeks or stays ongoing.
The Due today card shows your campaign budget and the 3.99% platform fee. In the illustrative example that's C$1,000 plus C$39.90, so C$1,039.90 before taxes or credits, less any campaign balance you already have. The When creators get paid block lists what each creator gets at accept, at approval and in performance pay. If you're not on Onlure Plus, the card may offer to start it with this payment; Launch without Plus publishes the campaign on its own.
What happens after you publish?
Once you've paid, your campaign page opens with a note that the listing is live on the Onlure Marketplace, which anyone can browse and creators with a free account can apply from. Applicants appear there as they come in, showing how well they fit and why, their rate and their pitch. Accept, shortlist or decline each one; a declined creator sees that you went with other creators, and any reason you give stays between you and Onlure.
Accepting pays the creator 70% of their fee straight away and sends them your full brief. When the video arrives you get an email and a text; approve it on the campaign page to release the remaining 30%, or request changes. You have two rounds of changes, the creator gets at least three more days for each, and if you don't respond within 72 hours the video is approved for you.
While creators film, check your Google Business Profile: Google says complete, accurate details, hours included, help a business show up in local search. A video can't do much for a café that looks closed on Maps.
The creator then posts the video and adds the live link to your campaign page. Approve it, or mark it as not the right post; a link nobody reviews approves itself after 72 hours. View pay starts once the live post is approved, and walk-in pay arrives with each verified walk-in, C$3 to the creator.
How do you know it worked?
Your campaign page's Balance card shows the creator fees still held and what's left in the visit fund, with how many verified walk-ins it still covers at C$6 each; in the illustrative example the fund starts at C$200, enough for 33. A running count of verified walk-ins sits beneath it. When applications close, unused creator fees come back as Onlure credit, and anything left in the visit fund stays in your campaign balance.
To judge the result, divide what you spent by the verified walk-ins; the cost per visit guide has the formula. When the campaign ends, the rebooking report helps you decide which creators to bring back.
Frequently asked questions
How much does it cost to launch a campaign on Onlure?
You set one total budget, and checkout adds a 3.99% platform fee. An illustrative C$1,000 budget across five creators comes to C$1,039.90 before taxes or credits. The budget covers the creators' production fees, their walk-in and view pay, and Onlure's C$40 per creator slot.
Do I need an Onlure account before I build a campaign?
No. Open the campaign builder without signing in and your draft is kept in that browser. Step 3 asks for your email, your account is made when you pay, and your dashboard link is emailed to you. If your email already has an Onlure account, log in first.
What happens if my campaign brings in no walk-ins?
A walk-in that isn't verified costs nothing, and unspent reserve stays in your Onlure balance for your next campaign. Production fees, view pay on the live posts and the platform fee still apply, because the content was made and published. Onlure doesn't guarantee a number of walk-ins or sales.
