Trust & Safety

How Our Creators Are Verified

Onlure Team•February 10, 2025•5 min read

You're about to book a creator to promote your business. They've got solid engagement, their content looks great, and their audience seems like the perfect fit. But here's the question: can you actually trust them?

At Onlure, we get it. Working with creators shouldn't feel like a gamble. That's why we've built a verification system that goes way beyond just checking a blue checkmark. We want you to book with confidence, knowing the person you're working with is legit, reliable, and ready to deliver.

What Makes a Creator "Verified" on Onlure?

When you see that verification badge on a creator's profile, it means they've passed our multi-step vetting process. We're not just rubber-stamping applications here. Every creator goes through real checks before they can start accepting bookings.

1. Identity Verification

First things first: we need to know you're a real person. Creators submit government-issued ID (driver's license, passport, etc.) which we verify using secure third-party services. This isn't just about preventing fake accounts. It creates accountability. When there's a real person behind the profile, everyone benefits.

2. Portfolio & Content Review

Next up, we look at their work. What kind of content do they actually create? Is their engagement authentic? We review:

  • Recent content quality: Are they posting regularly? Does their work match what they're claiming to specialize in?
  • Engagement patterns: Real engagement looks different from bot activity or fake followers. We check for suspicious spikes, comment patterns, and follower authenticity.
  • Niche expertise: If someone says they're a food influencer, their portfolio should back that up. We verify their claimed expertise matches their actual content.

    • Basically, we're making sure what you see is what you get.

    3. Social Account Authentication

    Creators link their Instagram, TikTok, and other social accounts directly to Onlure. We verify ownership through OAuth connections, which means they have to actually log in and authorize us. No screenshots, no photoshopped follower counts. Just real, verified data straight from the platforms.

    This also lets us pull accurate metrics like follower count, engagement rate, and audience demographics. You're seeing the same numbers we are, in real time.

    4. Background & Compliance Checks

    Here's where it gets serious. For creators who want to unlock higher tier bookings (think bigger budgets, premium campaigns), we run additional background checks. This includes:

  • Criminal record screening (for high-value partnerships)
  • Tax compliance verification (for creators earning above certain thresholds)
  • Copyright and content violation history (we don't want anyone with a track record of stealing content or violating platform guidelines)

    • Not every creator needs this level of scrutiny for small gigs, but if you're spending serious money, you deserve peace of mind.

    5. Rating & Review System

    Once a creator starts working on Onlure, their verification is just the beginning. Every booking ends with a review. Businesses rate creators on:

  • Professionalism: Did they show up on time? Communicate clearly? Follow through?
  • Content quality: Did the final deliverables meet expectations?
  • Results: Did the campaign actually drive engagement or conversions?

    • These reviews aren't hidden. They're public, permanent, and weighted heavily in our algorithm. A creator with a 4.9 star rating after 50 bookings? That's someone you can trust. Someone with inconsistent reviews? Proceed with caution.

    We also flag suspicious patterns. If a creator suddenly gets a bunch of 5-star reviews from brand new accounts, our system notices. Fake reviews don't fly here.

    Why This Matters for Your Business

    Look, we know you've got options. You could DM random influencers, hope they respond, negotiate rates, pray they deliver, and cross your fingers that the content is actually good. Or you could use Onlure and work with creators who've already been vetted.

    Here's what verification gets you:

  • No catfishing: The person you book is who they say they are.
  • No inflated metrics: Follower counts and engagement rates are verified, not self-reported.
  • Accountability: Creators know their reputation is on the line with every booking.
  • Recourse: If something goes wrong, you're protected. We have dispute resolution, refund policies, and creator performance tracking.

    • Basically, you can focus on building great campaigns instead of worrying about whether your creator is legit.

    What About Creator Safety?

    This isn't just about protecting businesses. We verify businesses too. Before a company can post bookings, we check:

  • Business registration and tax ID (for Canadian businesses)
  • Website and social media presence (we verify you're a real operating business, not a scam)
  • Payment method verification (no shady payment issues)

    • Creators deserve to work with trustworthy brands, just like brands deserve reliable creators. It's a two-way street.

    The Bottom Line

    At Onlure, verification isn't just a badge. It's a commitment. We're not trying to gatekeep the creator economy. We're trying to make it safer, smarter, and more reliable for everyone involved.

    When you book a verified creator on Onlure, you're not just hiring someone with a decent Instagram following. You're working with someone who's been vetted, reviewed, and held accountable by a community of businesses and creators who expect the best.

    Ready to book with confidence? Explore verified creators near you or sign up as a business to get started.

    Questions about verification? Reach out to us at hello@onlure.ca or check out our Trust & Safety FAQ.

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