Onlure is an AI-powered, commission-free creator marketplace based in Toronto that connects local businesses with influencers. Tell us what you need and our AI recommends the best local creators by niche, location, budget, and engagement metrics. Creators keep 100% of their earnings, with direct booking, messaging, and verified analytics from Instagram, TikTok, and YouTube.
We built Onlure because the old system is broken. Local businesses pour thousands into ads that don't convert. Creators with real influence collect pennies from affiliate programs. And there's no easy way to connect the two. Onlure fixes that.
Why do small businesses struggle with influencer marketing?
Influencer marketing is projected to hit $21 billion in 2026. Yet small businesses (restaurants, salons, gyms, cafes) are almost entirely locked out. The tools are built for enterprise brands with six-figure budgets. A local business doesn't need a "campaign manager." It needs real customers walking through the door.
Meanwhile, micro and nano creators (1K–50K followers) drive 60% higher engagement than mega-influencers and earn a fraction of the revenue. The middlemen (agencies, platforms, networks) take 20–40% cuts and add weeks of friction.
So we asked a simple question. What if you could find a local creator, message them directly, and book a collaboration in minutes?
What does Onlure offer businesses and creators?
Onlure is a two-sided marketplace connecting local businesses and creators, with AI at the core. Here's what's live today.
AI-Powered Creator Matchmaking
Our AI assistant gets what your business needs. Tell it "I run a ramen shop in Queen West and need a foodie creator under $200" and it returns ranked, filtered results instantly. It searches across niche, location, budget, availability, engagement rate, content type, and more.
You can also paste your website URL and our AI reads your brand to recommend the right creator match.
Direct Messaging, No Middlemen
Every creator on Onlure has a public profile with rates, services, portfolio, and availability. You message creators directly. No agencies. No gatekeepers. No 30% cuts. Conversations are persistent, searchable, and support read receipts.
Full Booking System
The booking flow handles the entire collaboration lifecycle:
- Shopping cart with rate cards, bundles, and custom services
- Dual payment methods: Stripe (credit/debit) and Interac e-Transfer via Wise
- Booking lifecycle: create, accept/reject, complete, rate
- Automatic expiration for unresponded bookings
- 100% satisfaction guarantee on every collaboration
Creator Analytics Dashboard
Creators connect their Instagram, TikTok, and YouTube accounts via OAuth. Onlure syncs:
- Follower counts, engagement rates, and growth trends
- Best performing content ranked by engagement
- Optimal posting times by day and hour
- Content type comparison (Reels vs Posts vs Stories)
- Audience demographics: age, gender, city, country
- Watch time analytics and save-to-reach ratios
- Automatic token refresh so metrics stay current
That gives businesses verified, real-time data to decide on. Not vanity metrics.
Smart Creator Discovery
Our homepage works like a Netflix-style discovery engine with curated rows:
- Onlure Featured: creators with verified payment methods
- Popular in Queen West: neighborhood-specific recommendations
- Popular for Food & Cafes: niche-based matching
- Popular for Gyms & Salons: category filtering
- Popular in Toronto: city-wide discovery
- Available This Weekend: real-time availability matching
Behind the scenes, our ranking algorithm scores creators across 10+ dimensions: profile completeness, social proof, engagement metrics, portfolio quality, synced content, tier level, and availability.
Creator Profiles That Convert
Every creator gets a public portfolio page with:
- Bio, tagline, and specialties
- Rate cards by platform and content type
- Service offerings (product reviews, sponsored posts, event coverage, brand ambassadorships)
- Content bundles with package pricing
- Availability calendar with day/time slots
- Ratings and reviews from past collaborations
- Synced social media content from Instagram, TikTok, and YouTube
Ratings & Reviews
After every completed booking, businesses rate creators on a 5-star scale with optional written reviews. Ratings are verified, so only businesses with completed bookings can leave one, and they show publicly on creator profiles.
Payments & Payouts
We support two payout methods for creators:
- Stripe Connect: instant credit/debit card processing with direct bank deposits
- Interac e-Transfer via Wise: Canada's preferred payment method, zero fees for creators
Businesses pay by credit card or Interac. Creators keep 100% of their rates. Onlure charges 3.99% in taxes and other fees.
Community Rooms (Alpha)
Creators can join community spaces with channels, real-time messaging, emoji reactions, @mentions, and role-based permissions. A marketplace moves money. This is our bet that creators stick around when they can actually talk to each other.
The Numbers
- 80+ API endpoints in production
- 20+ dashboard pages across creator, business, and admin views
- 3 social platform integrations (Instagram, TikTok, YouTube) with full OAuth and metrics sync
- 2 payment methods (Stripe + Interac via Wise)
- 14 creator niche categories
- 4 user roles with row-level security
- 25+ search parameters in our matchmaking engine
- 50+ analytics dimensions tracked per creator
Why is creator marketing growing in 2026?
Three trends are converging.
1. The shift to micro-influencers. Brands are moving away from celebrity endorsements toward authentic, niche creators. Onlure makes it easy for any local business to ride that shift.
2. The death of third-party cookies. Traditional digital advertising is losing its targeting edge. Creator marketing with verified, real-time analytics is the new performance marketing.
3. The creator middle class. 50 million people identify as creators, but only 2 million make a living from it. Onlure gives the other 48 million a path to monetize their local influence with 0% commission and direct business relationships.
Is Onlure available outside Toronto?
We're focused on Toronto right now, and we're hyper-local by design:
- Seeding neighborhoods: Queen West, Kensington, Yorkville
- Campus focus: UofT, TMU, OCAD
- Launch packs: 10–15 SMBs per area, 30–50 creators
- Weekly "Toronto's Hottest Creators" highlights
Toronto is our proving ground. The playbook scales to any city with a dense local business scene.
What's Next
Here's what we're building:
- AI-powered campaign automation: describe your goals, and AI handles creator selection, outreach, and booking
- Creator scoring algorithm: reliability + ROI + audience quality = trust score
- React Native app: a mobile-first experience for creators and businesses
- Multi-city expansion: Vancouver, Montreal, Calgary
Try It
Onlure is live. Businesses can browse creators, message them directly, and book collaborations today. Creators can sign up, connect their socials, and start earning.
