Product Updates

Introducing Onlure: A New Way for Businesses to Reach Customers

Onlure Team•January 15, 2025•5 min read

We're excited to introduce Onlure—a new platform that's changing how small businesses, creators, and consumers connect.

The Problem We're Solving

Small businesses struggle to compete with big chains that have massive marketing budgets. Traditional advertising is expensive and often ineffective. At the same time, creators and influencers want fair compensation for their influence, but existing affiliate programs are opaque and often exploitative.

Consumers, meanwhile, are bombarded with generic ads and miss out on authentic, local experiences.

Enter Onlure

Onlure is a three-sided marketplace that connects:

  • Small Businesses who create exclusive offers called "Drops"
  • Creators who share these Drops with their audience
  • Consumers who discover and redeem exclusive deals

    • How It Works

    1. Businesses create a Drop—an exclusive offer with a limited quota and timeframe 2. Creators discover Drops and share them via trackable links and QR codes 3. Consumers redeem offers at businesses and earn coins 4. Everyone wins: Businesses get customers, creators get paid, consumers get rewards

    Why Onlure Is Different

    Transparency: Every redemption is tracked. Businesses see exactly where customers come from.

    Fairness: Creators earn 5 coins per direct redemption, plus rewards for referral chains.

    Community-First: We started in Toronto and are built for local communities.

    Authentic Growth: No fake followers, no bots—just real people sharing offers they care about.

    What's Next?

    We're launching with select businesses and creators in Toronto. If you're interested in joining our platform, sign up today!

    Ready to get started? Join Onlure

    Share this article