Toronto's Creator Economy is Just Getting Started: Why We're Launching Here First

Why Toronto?

When investors ask us why we're launching Onlure in Toronto instead of New York, LA, or San Francisco, we give them three reasons:

1. Toronto has the most diverse neighborhoods in North America 2. Toronto's creator community is underserved and hungry for opportunity 3. Toronto's local businesses are ready to embrace creator marketing

But there's a fourth reason we don't always say out loud: Because this is home.

Onlure was built in Toronto, for Toronto, by Torontonians who believe this city deserves a thriving creator economy.

Why Toronto is the Perfect Launch City

1. Neighborhood Diversity = Creator Diversity

Toronto isn't one city—it's dozens of micro-communities, each with its own vibe:

Each neighborhood has its own micro-influencers who know the best hidden gems, the new openings, and the local stories.

That's exactly who Onlure is built for.

2. A Vibrant (But Underserved) Creator Community

Toronto has thousands of creators across every niche:

But here's the problem: Most of them can't monetize their influence.

They create content for free, hoping brands will notice. And when brands do reach out, it's often:

Toronto creators deserve better.

3. Small Businesses Are Ready for Change

Toronto has 70,000+ small businesses. Most are:

They've tried:

They're ready for a better way.

The 10-15-200 Launch Strategy

Here's how we're launching Onlure in Toronto:

Phase 1: Seed Neighborhoods (December 2025 - January 2026)

We're starting with 3-4 neighborhoods:

In each neighborhood, we'll recruit:

Phase 2: Cross-Pollination (February - March 2026)

Once we have momentum in 3-4 neighborhoods, we'll:

Phase 3: City-Wide Expansion (April - June 2026)

By spring, we'll expand to:

Goal: 100 businesses and 200 creators by June 2026.

Phase 4: Multi-City (Summer 2026+)

Once we've proven the model in Toronto, we'll expand to:

Then eventually:

But it all starts here.

How You Can Be Part of Toronto's Creator Economy

If You're a Small Business

Are you tired of paying for ads that don't work?

Join Onlure's beta launch:

Beta perks:

If You're a Creator

Are you tired of creating content for free?

Join Onlure's creator network:

No minimum follower count. No gatekeeping. Just performance.

Toronto's Creator Economy Starts Now

We believe Toronto has the potential to become the #1 creator-friendly city in North America.

Not because we have the biggest influencers (we don't).

Not because we have the most venture capital (we don't).

But because we have:

Onlure is the platform that connects both sides.

Let's build Toronto's creator economy—together.

Join Us

Public Beta is Now Live!

Sign up now for early access:

Questions? Events? Partnership opportunities? Email us at hello@onlure.ca or DM us @onlure_inc

---

*Let's make Toronto the creator capital of North America. 🇨🇦*